Our Process
No guesswork. Every phase mapped.
Every engagement follows the same four phases. You know what happens when, what you're approving, and what success looks like — before we start.
3–6 weeks
Average time to launch
100%
Projects delivered on time
30 days
Results guarantee
30–90 days
Support window (standard)
Discovery
Understand your business before touching a single tool.
We start by auditing your current workflows, lead sources, and conversion points — not to look busy, but to find the 2–3 places where revenue is leaking. You'll get a written findings doc before we build anything.
Deliverables
- ✓Business & revenue model review
- ✓Current workflow + tool audit
- ✓Bottleneck identification (ranked by dollar impact)
- ✓Written scope + success metrics
- ✓30-minute kickoff call recording
Strategy & Design
Blueprint the system before writing code.
Before any code is written, you see exactly what you're getting: page wireframes, automation flowcharts, AI logic maps, and the copy framework. You approve it; we build it. No surprises at launch.
Deliverables
- ✓Site architecture + page wireframes
- ✓Automation flowcharts (lead intake → follow-up → CRM)
- ✓AI conversation scripts
- ✓Brand application (colors, type, photography direction)
- ✓Go-live checklist
Build & Launch
Ship fast. Ship tested. Ship with backup plans.
We build in parallel — design, development, and automation simultaneously — so nothing waits on anything else. Every integration is tested against real scenarios before you go live. Staging link shared on Day 14.
Deliverables
- ✓Custom website (staging → production)
- ✓AI chatbot + lead intake automation
- ✓Email sequences wired to your CRM
- ✓Analytics + conversion tracking
- ✓Full system test across 12 scenarios
- ✓Recorded walkthrough + operating guide
Optimize & Support
A launch is not a finish line.
The first 30 days post-launch are when the system proves itself. We monitor performance, tune automations based on real data, and fix anything that underperforms. After 30 days, most clients move to a Monthly Retainer for continuous improvement.
Deliverables
- ✓30-day post-launch monitoring
- ✓Weekly performance reports
- ✓A/B testing on key conversion points
- ✓Automation tune-ups based on real data
- ✓Priority Slack access to the Holley team
- ✓Optional: Monthly Retainer for ongoing growth
Questions about timing or scope?
Every project is different. Book a 20-minute no-pitch call and we'll give you a realistic timeline for your specific situation.
Book a free call →Have a specific question?
Our FAQ covers the most common questions about packages, integrations, timelines, and the 30-day guarantee.
Read the FAQ →