Holley STUDIO

Holley Studio · Rockford, Illinois

We design the digital systems behind ambitious businesses.

Premium websites, AI workflows, and internal tools—planned, built, and governed by one founder-led studio.

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The client dashboard demo showing lead funnel counts, an AI assistant activity feed, automation savings, and system health in one view.
The voice agent demo: a live call transcript ending in a CRM extraction card with green checkmarks for captured contact info, issue type, appointment time, and qualified lead status.

Three ways we help.

01

Your site stops undercutting your work

A digital presence that matches the quality of your work, and loads fast enough to keep it.

02

Leads move without waiting on you

The manual steps between a lead arriving and work starting get handled by systems, not inboxes.

03

Your tools stop working in isolation

Site, CRM, content, and internal tools connected—so the same information isn't kept in five places.

Selected work.

The live AI Growth Audit funnel at holley.studio/audit, showing the business details step of the qualification form.

Internal system · Live at /audit

AI readiness funnel

A four-step form scores every lead 0–100, writes personalised findings, and routes follow-up before a first call.

See it
The RAG knowledge base demo answering a question from Holley Studio's own documentation, with example questions and the message input visible.
A close detail of the same RAG knowledge base demo, cropped to its example-question prompts.

Internal system · Live at /demos/knowledge-base

RAG knowledge-base system

Answers questions from Holley Studio's own documentation and lists the exact sources it drew from — the same retrieval system a client's docs or product catalog can run on.

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The AI creative pipeline demo generating LinkedIn, Instagram, and Twitter posts from a brand name and industry.

Prior professional work

AI creative operations platform

Fourteen tools on one RAG knowledge base. Content repurposing went from two–three hours to under ten minutes.

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What we build.

The automation ROI calculator tool at holley.studio/tools/roi-calculator, with inputs and a live payback estimate.
Automation ROI calculator · live tool at /tools/roi-calculator

Websites & digital experiences

Marketing sites and product surfaces on Next.js. Fast, accessible, and documented well enough that your team can run them without us.

AI workflows

Intake, qualification, and follow-up handled by governed agents, with a human gate wherever a wrong answer would cost you something.

Internal tools

Dashboards and connected systems that link the CRM, calendar, and content you already pay for into one place operators will open.

01Understand — Map the system you have, agree what ships first.

02Build — Design and engineering in one loop, reviewed at milestones.

03Govern — Launch checks, then iteration led by evidence.

Flagship product

Every project ships through Thesmos.

Our own governance engine reads each diff against 2,214 rules and stops BLOCKER findings before they reach production. It runs on client work, and on itself.

See Thesmos
A thesmos scan run in the terminal: 847 files checked against 2,214 rules, two BLOCKER findings and one HIGH finding listed with rule IDs, ending in a health grade.
Three Thesmos findings with rule IDs AI_013, ZOD_008, and DB_003, each showing the offending line of code.
Rules
2,214
Ecosystems
12
Pillars
6
Shipping
v4.6.0

Founder-led, start to finish.

Holley Studio is Matthew and Marcus Holley, in Rockford, Illinois. The people who scope your project are the people responsible for delivering it.

Start a projectView our work