HolleySTUDIO home
AI Systems Builder · Rockford, IL

Every lead that waits 5 minutes goes to your competitor.

We build AI systems that respond in 30 seconds, qualify the lead, and book the appointment — automatically, even while you're on the job.

From systems running in production today.

3 hrs → 10 min on content30-sec automated lead response30-day results guarantee

What We've Built

Systems in production.

Live, documented, and running for real businesses.

Explore all work →
Internal Build · Live at /audit

AI Audit & Lead Scoring System

Built for our own pipeline first, then deployed. Every submission is qualified by Claude, scored 0–100, routed by tier, and triggers automated follow-up. Zero manual emails.

Next.jsClaude HaikuSupabasen8n
Try it yourself
Live Interactive Demo

AI Knowledge Base

Ask it anything. Get a real answer in 2 seconds. RAG-powered, trained on any document set. This demo runs on Holley Studio's own content — the same system, trained on your business data.

Next.jsClaudepgvectorSupabase
Try the live demo
Governance · Open source

Thesmos

1,137 rules enforced on every system we ship. Zero BLOCKERs reach production. FSL-1.1-MIT.

TypeScriptFSL-1.1-MIT
Learn about Thesmos
Built for Holley Creative

Photographer Booking Automation

Intake automation: 20+ min/inquiry → under 2 min. Built and running in production at Holley Creative.

n8nSupabaseClaude
See case study

Services

Pick the level that fits where you are.

Every package is defined scope with a clear deliverable. No retainer until you've seen results.

Starter Presence

A fast, professional site that converts visitors — not just a digital brochure.

Growth Website System

A site built to rank, convert, and connect to your CRM — turning visitors into booked clients.

AI Growth System

Your site, your leads, your follow-up — running while you sleep. Full AI assistant, CRM, intake, and reporting.

  • AI lead capture & routing
  • 24/7 AI assistant
  • Automated intake workflows
  • Monthly reporting dashboard

Monthly Growth Retainer

We keep your systems running and improving every month — so you stay ahead without managing it yourself.

Clients typically recover the investment in 60–90 days. Calculate your ROI →

Live AI Demos

See it working, then decide.

Every demo runs live in your browser right now. No videos. No mockups. No sales deck.

See all demos →
Most requested

AI Lead Qualifier

Watch a small business website capture, qualify, and respond to a new lead — automatically. Zero human involvement.

Try it live
Highest wow factor

Voice AI Agent

Talk to Jordan, a sample HVAC lead qualifier. Books appointments without a human touching anything.

Try it live
What you'll see

Client Dashboard

Live KPIs, AI activity feed, automation savings, system health. This is what you see once we go live.

Try it live

How it works

How engagement works.

1 /

Discovery (Free)

30-minute call. We audit your site, lead flow, and biggest gaps. You leave with a clear plan — no commitment required.

2 /

Build & Launch

We do the work. You approve results at 3 defined milestones. Weeks, not months.

3 /

Grow

Your system runs. Monthly reporting shows what it's doing. Retainer available if you want us to keep improving it.

Good fit

  • You're spending hours on tasks AI could handle in seconds
  • Your website generates zero leads on its own
  • You want to work directly with the person building it
  • You're ready to start within the next 2–4 weeks

Probably not us

  • You need logo or print design only
  • You need something live this week
  • You want to self-manage the tools after delivery
  • You're not ready to give feedback at 3 checkpoints

A note on who we are

Holley Studio is deliberately small. We take 3–5 engagements per quarter— which means every client gets the founders, not a project queue. That's not a limitation. That's the offer.

Read the full story

Our Tools

The tools behind every build.

Built because nothing else met our standards. Available standalone if you want to run AI without us.

Thesmos

Governance Engine

1,137 rules across 17 categories. AI gives your code the speed of gods. Thesmos gives it their wisdom.

Open source · FSL-1.1-MIT

Learn more about Thesmos

Atlas

Drive Intelligence

Your Google Drive, finally organized — AI shows you the plan before it touches a single file.

Confidence scoring · Full undo journal

Learn more about Atlas

Iris

3D Animation to React

Blender scenes, React-ready. Ship production scroll animations that live in your code — no SaaS subscription.

Own it forever · No developer overhead

Learn more about Iris

Pantheon Pro — 67 specialist AI agents for a one-time $79. Get access →

Your next client is already searching.

Ready to build the system?

Book a free 30-minute discovery call. We'll audit your setup, find the biggest revenue gaps, and show you exactly what a growth system would look like for your business.

30 minutes. No pitch. You'll know if we're the right fit — and if we're not, I'll tell you that.

“I built Thesmos because AI writes sloppy code. I built Holley Studio because small businesses deserve better AI.”

— Matthew Holley, Founder